Privacy Policy

1. Introduction

Travfluence Creative & Media Group LLC ("Travfluence," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use and share it, and the choices and rights you have.

This Policy applies to www.travfluence.com (the "Site") and to our marketing, media, and creator-network services (collectively, the "Services"). By using our Site or Services, you agree to the practices described here. If you do not agree, please do not use the Site or Services.

2. Who We Are

Travfluence is a travel marketing, media, and creator-network agency. We produce campaigns for travel brands, operate a network of content creators, develop video and editorial content (including Travfluence TV), and deliver email, text, and social advertising campaigns. Depending on the context, we act as a business / data controller (deciding how and why personal information is processed) or as a service provider / data processor (handling information on behalf of a brand client).

3. Information We Collect

a. Information you provide directly

• Contact and account details: name, email address, phone number, company name, job title, mailing address.
• Creator and partner information: social media handles, audience and performance data, portfolio or media samples, payment and tax details (e.g., for creator payouts).
• Brand and client information: business contact details, campaign briefs, and billing information.
• Communications: messages, inquiries, survey responses, and information you submit through forms, applications, or when you contact us.
• Content you submit: photos, videos, testimonials, or other user-generated content ("UGC") you provide for use in campaigns.

b. Information collected automatically

When you visit our Site, we and our partners may automatically collect:

• Device and usage data: IP address, browser type, operating system, referring pages, pages viewed, and time spent.
• Cookies and similar technologies: see Section 6 (Cookies and Tracking).
• Analytics data: aggregated insights about how visitors interact with our Site.

c. Information from third parties

• Social media and advertising platforms (e.g., Meta, Google, TikTok, YouTube) when you engage with our content or campaigns.
• Brand clients who share contact lists or campaign audiences with us.
• Analytics and data providers who help us measure campaign performance.

4. How We Use Your Information

We use personal information to:

• Provide, operate, and improve our Site and Services;
• Develop, execute, and measure marketing and advertising campaigns for travel brands;
• Manage our creator network, including applications, onboarding, content delivery, and payouts;
• Produce and distribute media content, including Travfluence TV episodes and UGC;
• Send marketing communications, newsletters, and promotional offers (with your consent where required);
• Respond to inquiries and provide customer and partner support;
• Conduct analytics, research, and reporting;
• Detect, prevent, and address fraud, security issues, and technical problems;
• Comply with legal obligations and enforce our agreements.

Legal bases (for EEA/UK users): We process personal data where we have your consent, where processing is necessary to perform a contract, where we have a legitimate interest (such as operating and marketing our business), or where we must comply with a legal obligation.

5. How We Share Your Information

We do not sell your personal information for money. We may share information in the following ways:

• Service providers: vendors who perform services on our behalf (hosting, email and SMS delivery, payment processing, analytics, customer support).
• Brand and creator partners: when necessary to deliver a campaign or experience.
• Advertising and social platforms: to run and measure campaigns, which may involve sharing identifiers for ad targeting and attribution.
• Legal and safety: to comply with law, respond to lawful requests, protect our rights, or prevent harm.
• Business transfers: in connection with a merger, acquisition, financing, or sale of assets.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to operate the Site, remember your preferences, analyze traffic, and support advertising. Cookie categories include:

• Essential cookies — required for the Site to function (always active).
• Analytics cookies — help us understand how visitors use the Site.
• Marketing cookies — used to deliver relevant ads and measure campaign performance.

You can manage your preferences through our cookie consent banner or your browser settings. Non-essential cookies are only set after you provide consent where required by law.

7. Marketing Communications

If you opt in, we may send you emails and text messages about our Services, campaigns, and offers. You can opt out at any time by clicking "unsubscribe" in an email, replying STOP to a text, or contacting us at [INSERT EMAIL]. Message and data rates may apply to text messages. Opting out of marketing does not affect transactional or service-related messages.

8. Your Privacy Rights

a. California residents (CCPA/CPRA)

You have the right to:

• Know what personal information we collect, use, and disclose;
• Access and request a copy of your personal information;
• Delete your personal information, subject to exceptions;
• Correct inaccurate personal information;
• Opt out of the "sale" or "sharing" of personal information and of targeted advertising;
• Limit the use of sensitive personal information;
• Non-discrimination for exercising your rights.

To opt out of the sale or sharing of your information, use the "Do Not Sell or Share My Personal Information" link in our Site footer or cookie preferences. To exercise other rights, contact us at [INSERT EMAIL].

b. EEA, UK, and other jurisdictions (GDPR and similar)

Subject to applicable law, you have the right to access, correct, delete, restrict, or object to processing of your personal data; the right to data portability; and the right to withdraw consent at any time. You may also lodge a complaint with your local data protection authority. To exercise any of these rights, contact us at [INSERT EMAIL].

9. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Policy, to comply with our legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we securely delete or anonymize it.

10. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

11. International Data Transfers

We are based in the United States, and your information may be processed in the U.S. or other countries that may have different data protection laws than your jurisdiction. Where required, we implement appropriate safeguards (such as Standard Contractual Clauses) for international transfers.

12. Children's Privacy

Our Site and Services are not directed to children under 16, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.

13. Third-Party Links

Our Site and content may contain links to third-party websites, platforms, or services that we do not control. This Policy does not apply to those third parties, and we encourage you to review their privacy policies.

14. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date above and, where appropriate, provide additional notice. Your continued use of the Site or Services after changes take effect constitutes acceptance of the updated Policy.

15. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at: